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Improved on Average through Campaigns
Than Other Marketing Platforms Generated
Driven By HCP Recommendations
Our Point of Care Marketing Solutions Include:
Patientperx Patient Activation Bags – Communicate with your exact target consumer through pharmaceutical coupons, product samples, literature, and other brand collateral that are organized in a heat-sealed bag with your custom brand messaging.
Brandperx Learnable – Send full-size products, samples and educational materials directly to healthcare providers and pharmacists. Educate physicians and their staff on your product with the support of our live provider detailing and options to include coupons, samples, waiting room signage and literature directed at targeted consumers.
The BrandPerx doctor detailing program allows us to connect with our target audience in a trusted environment (i.e. between patient and her doctor); our retailers love that we are driving foot traffic to their doors; and the pregnant mom gets a fun and educational assortment of product samples and information to help her along her exciting journey to motherhood.
We were very happy with the results we obtained from the patient activation bag campaign that BrandPerx ran for our company. We saw a very good increase in brand recommendations for both advertised brands at 19% and 26% respectively. In addition, the team at BrandPerx were very professional and pleasant to work with. I would give them high marks on all counts.
Our company worked with brandperx in 2017 to execute a sampling program on our top two brands, Oscillococcinum (flu relief) and Arnicare (topical pain relief). Our objective was to create awareness with doctors, educate them, and get them to recommend the products to their patients. Both programs were highly successful. We saw significant increases in product awareness and knowledge, which led to increased post program recommendations from the physicians. Brandperx did an excellent job in executing and managing the program. They have become an integral part of our strategy. In fact we have signed up for additional programs in 2018.