13 Dec Brandperx wins National Health Information Award
Brandperx clients are a lot like you. Each of them works hard to gain access to providers and their patients. To be in the right place at the right moment in their conversations. To build advocates who can drive trial. This year, Brandperx won an NHIA Award for helping a client to do just that.
BACKGROUND: Brandperx partnered with gluten-free, allergy-friendly food company on a nationwide push to Allergists, Dieticians and Nutritionists.
GOAL: Educate providers + patients about brand product line to promote trial, purchase, coupon redemption.
BY THE NUMBERS:
Allergists, Dieticians and Nutritionists enrolled from the Brandperx exclusive network
Patientperx Patient Activation Bags distributed with sample, product information and coupon for $3.00 off purchase
Increase in brand recommendations by participating Allergists
Increase in brand recommendations by participating dieticians and nutritionists
Allergy patients’ engagement rate for participating Allergists opt-in, text promotions
Dietician and nutritionist patients’ engagement rate for opt-in, text promotions
Increase in Allergist recommendations of featured brand over other brands