04 May Brandperx rolls out a ‘bump bag’ for expectant moms
NEW ALBANY, Ohio – Brandperx is launching a Bump Bag targeted to expectant moms that will contain some of the most popular brands in drug stores.
The Bump Bag is the brainchild of Brandperx Co-Founder and President Shauna Garshon and contains a variety of samples, special offers and information hyper-targeted to the mom-to-be. All of the brands in the Brandperx Bump Bag are available in the prenatal/postnatal sections of retailers nationwide.
“We created the Bump Bag program to introduce new and expectant moms to a variety of innovative products and ultimately drive them to retail to purchase those brands,” Garshon said. “We believe that a recommendation from a trusted provider at the point of care is the best possible way to lead consumers on the path to purchase and brand loyalty.”
The Bump Bag will be distributed via 1,000 OB/GYN offices nationwide this month. Participating products include:
- Balmex — diaper cream
- Belli — skin care products
- Premama — prenatal vitamin drink mix
- Viactiv — calcium chews
- Psi Band — anti-nausea band
Brandperx is a leading provider of point-of-care marketing programs for both established and emerging healthcare brands.