Brandperx | Value
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Value

The Value of
BRAND ENGAGEMENT AT THE POINT-OF-CARE

Brandperx believes that consumers are most receptive to brand messages when they are delivered in a relevant context. Our unique programs give marketers the flexibility to present brand messages, samples, coupons and in-depth patient education directly at the times and places where they can have the greatest impact on purchase behavior – at the Point-of-Care.

That’s What Brandperx Delivers

(1) 2014 Mars OTC/DTC Consumer Health Study
(3) “Product Sampling Study” by Arbitron and Edison Media Research 2008

The Value of
BEING RECOMMENDED

The Research is Clear –

  • Healthcare providers are the single most trusted source for medical product information — more than double any other!
  • 9 out of 10 consumers say they will purchase a product recommended by their provider.

That’s What Brandperx Delivers

The Value of
PRECISION TARGETING

This is especially true when it comes to point-of-care marketing. Brandperx programs can be precision targeted by medical specialty, retailer or virtually any geographic parameter. Our targeting capabilities both enhance program performance and offer marketers ready-made “test beds” for new product tests and rollouts.

That’s What Brandperx Delivers

(2) IMS Research