Our platforms include Physician Linq — a pre- and post-campaign survey built to capture the impact of programs and the success of meeting brand goals. These surveys are conducted with providers at the start and end of each program. We also conduct consumer surveys to measure receptivity to messages, product and savings offers. This research component allows us to track purchase decisions in reaction to the Brandperx program.
Brandperx can create and execute these surveys, or you can customize your own research for your program. We can also integrate third party research on any of our Patient Activation Bag programs as needed.
Our platforms have proven successful for many national brands including Nestle, Bayer HealthCare, P&G, Merck, Abbott Nutrition, Novartis, Kroger and Rite Aid. Here are a few examples of the results we can drive for your brand.
The goal of Brandperx is to create and execute POC solutions that drive brand success and enhance patient care. Our platforms are widely appreciated by healthcare providers and recognized for their success by brand partners.
Our company worked with brandperx in 2017 to execute a sampling program on our top two brands, Oscillococcinum (flu relief) and Arnicare (topical pain relief). Our objective was to create awareness with doctors, educate them, and get them to recommend the products to their patients. Both programs were highly successful. We saw significant increases in product awareness and knowledge, which led to increased post program recommendations from the physicians. Brandperx did an excellent job in executing and managing the program. They have become an integral part of our strategy. In fact we have signed up for additional programs in 2018.
The BrandPerx doctor detailing program allows us to connect with our target audience in a trusted environment (i.e. between patient and her doctor); our retailers love that we are driving foot traffic to their doors; and the pregnant mom gets a fun and educational assortment of product samples and information to help her along her exciting journey to motherhood.
We were very happy with the results we obtained from the patient activation bag campaign that BrandPerx ran for our company. We saw a very good increase in brand recommendations for both advertised brands at 19% and 26% respectively. In addition, the team at BrandPerx were very professional and pleasant to work with. I would give them high marks on all counts.
We love working with Shauna and her team to bring our niche health and wellness client brands to targeted audiences via the doctor’s office, from pregnant women to new moms. The added benefit of the HCP providing the sample and the follow-up doctor survey is invaluable. The BrandPerx team is a pleasure to work with and they are our go-to partner for in-office patient sampling.
Brandperx offers brands a great way to sample their product via the professional network. Instead of boxes of samples sitting in a closet somewhere, or physicians handing 3-5 samples to each consumer, samples are individually bagged to provide better sample controls. I think it's a great program for those reasons!
DripDrop worked with BrandPerx to introduce our hydration solution to pediatricians. As a new brand on a limited budget, we knew we had to make every dollar count. BrandPerx worked with us to identify a target market, helped us with messaging and survey development, and took the time to educate themselves on the product, its benefits and points of differentiation, all in an effort to help us build awareness and drive sales. We were very pleased with the results and will be working with BrandPerx again.
Brandperx is a pleasure to work with. Brandperx is truly a partner in driving our business. We are so excited to have found Brandperx and to continue working with them.