The goal of this program was to increase delivery efficiency and credibility of product samples. Bayer chose Patientperx patient activation bags’ convenient and reliable platform for delivering samples to a highly targeted population – increasing physician awareness and recommendations.
A 1 oz. sample of Water BABIES® sunscreen was heat-sealed into each Patientperx patient activation bag along with an A+D®/Coppertone® brochure. These bags, hand-delivered by physicians, allowed Bayer to reach their targeted patients at a critical moment – as they head from their doctor’s office to their local retailer.
Brandperx created a customized campaign for Bayer, targeting Pediatricians with a high Hispanic patient population, reaching over 4k pediatricians and 345k consumers nationwide.
- Physician recommendations of Coppertone® brands reached 94% due to the Patientperx patient activation bags sampling program.
- As a result of this program, 90% of physicians say they would recommend Water BABIES® more often than they did before.
- 91% of Pediatricians reported that they distributed more samples because they were heat-sealed into the patient activation bags.
- After receiving A+D® educational materials through this program, 92% of Pediatricians showed interest in receiving patient activation bags with samples of A+D® diaper cream.
Reach consumers at the beginning of the summer when demand for sunscreen products peak.
The success factors in the Scriptbags platform include exclusive benefits not available in other advertising channels.
• Hand Delivered Message at the point of care creates a perceived physician endorsement and actively captures the attention of consumers at a critical moment – as they head to their local retailer.
• Customized Programs can reach between 1,000 and 250,000 HCPs with the ability to target based on geography, specialty, disease state or patient demographic.
• Category Exclusivity agreements allow exclusive advertising space ensuring no other competitor brands appearing in the same marketplace.
• Physician Detailing and Engagement. Our staff qualifies and educates each office, audits them and conducts surveys pre and post campaign to capture the success in meeting brand goals.