01 Jan PM360: “Brandperx Revolutionizes Healthcare Marketing”
Following the Scriptbags platform nomination as one of PM360’s top Innovative Products of 2012, PM360 has published an article exposing how Brandperx is Revolutionizing Healthcare Marketing. Through our many innovative platforms, Brandperx offers healthcare marketing solutions like no other.
PM360, a must-read magazine for pharmaceutical, biotech and medical device personnel has featured Brandperx in their first ever “Innovation Special Issue.” Among hundreds of nominees, The Scriptbags Program, offered by Brandperx has taken the title of top innovative marketing product in 2012.
The Scriptbags Program, offered by Brandperx Corporation is re-defining Direct-to-Consumer Advertising and physician detailing with rewards and solutions for advertisers, brands, doctors and patients. With a network of over 120,000 physicians treating 280,000 patients per year, the Scriptbags program proposes an innovative form of strategic advertising that directly reaches patients in the doctor’s office while protecting patient privacy.
Combining the largest point of care advertising network in the nation and powerful exclusive products and services, Brandperx is blazing a new path for successful marketing within the Pharma industry. The Scriptbags platform clearly illustrates the influence that the doctor/patient relationship has on purchasing decisions. This integrated advertising platform delivers proven ROI and allows prescription, over-the-counter brands, healthcare related advertisers, and retailers to benefit at the point of education and “sale” from the conversation between patients and the physicians they trust. While the focus of PM360’s innovation article highlights the Scriptbags Program for being the top innovative product of 2012, Brandperx has been working closely with it’s physician network to introduce several new programs that allow it’s clients unparalleled access and voice in the point of care and retail environments.